THE SITUATION

Drive awareness

Lowe Vietnam contracted with a Japanese client to handle advertising for Biore in Vietnam. Reputable won the pitch to work with Lowe Vietnam and deliver the digital campaign for Biore under the concept of Light Skin Light Mood as a part of the communication platform defined by the agency.

Light Skin Light Mood Digital Campaign
Light Skin Light Mood Digital Campaign

THE SOLUTION

Qualified implementation

The cooperation including digital creative and co-brainstorming to form up the digital mechanism upon the concept & direction of Light Skin Light Mood. The campaign mini site production, digital media production, advertising planning, and campaign execution were all handled by Reputable Asia within a very tight timing against a very high expectation of quality.