THE SITUATION

Drive connection

New World Saigon Hotel wanted to start its customer care through Email and SMS channels. The challenge is the platform and quality of service has to pass the strict checklist of Accor Hotels’ guidelines.

New World Saigon Hotel Newsletter
New World Saigon Hotel Newsletter

THE SOLUTION

Measure experience

Contact Flames, Email & SMS Marketing system by Reputable Asia, was developed and used against international standard of digital marketing so should be compatible with the Accor Hotels standard. Yet it still take a lot of effort for the team had to focus on learning the Accor standard and put together a PowerPoint presentation demonstrate how the system’s features can satisfied all requirements from Accor. Ongoing services include leasing and managing the newsletter sending operation and designing & cutting into HTML newsletter templates.